CÉLINE Fall 2016 Collection Media and Customer Preview Event in Beijing

On 28th, 29th May, Phoebe Philo’s fall 2016 CÉLINE collection had a low key, mini preview event, ELITE EDGE was invitedfor the preview. Our founder Mr. Sam Shusen Guo has a special attachment for the brand CÉLINE, as his very first job in fashion industry was in this couture house.

The event was held in Long Jing Space, a teahouse by day, and a cocktail bar by night. Thus the environments has a very special flavor with 2 totally different lifestyle and taste well blended together in an industrial courtyard of the fast paced fashionable Sanlitun area. It somehow matches very well with the brand CÉLINE, making handsome, luxurious clothes that somehow feel like heirlooms rather than retro retreads.

Hundreds of CÉLINE’s  customers  from all over China were invited to this event, they were all well treated with tasty finger food, special drinks and fruit. Many of them just fly to Beijing from other provence just for this event to do some pre-order. Models were walking in those new designed meaty coat, enveloping suede and silk tunic, matching with crushed velvet flaring pants and boots, showing an alternative French fashion sense for the local clients.

Sam Guo