“Chinese Hot Mum Show”, some business considerations.

CNR shopping, the world’s largest television shopping network QVC and Elite Edge, launched “Chinese Hot Mum Show” together, which were held in five cities , thousands of people participated and one hundred million viewed. In every single place where the event located caused enormous repercussions. The CEO of QVC, Gregg Bertoni, the founder Elite Edge, Sam Guo and the famous movie stars ShenDanping were present the event to cheer for all the Chinese mums.

In order to build up a images of New Women and encourage people to relieve them of the household chores and to have self-confidence in the new time, CNR hold this event and created this opportunity for 35 to 65-year-old women to help them made the dream came true.

In stead of following the traditional concept of being a woman in China, mums started to learnt how to walk as a model on the runway, how to show their beauty of the their age with colors and fashionable clothes,  which was a significant change in their life. Through two weeks of training and  intense competition. At the end, 31 selected mums showed up at the final competition stage dressing up with the beautiful international fashion brands supplied by American WH Showroom, showing the whole world with the beauty of Chinese new woman.

WH Showroom belongs to WH Fashion Group, based in New York, it is an international platform with high-quality European and American international clothing from many well-known brands, They access to different fashion shows hold in different countries, such as United States, France, Italy in order to launch more brands fit in Chinese market. More than twenty international brands have settled in WH Showroom, such as Desigual, Free people, WOW Couture, etc. Chinese hot mom perfectly interpreted the spirit of WH Showroom and embodied the wonderful combination of Chinese women with western fashion.

Also thanks to the great assistance of Elite Edge for putting effort on this event. Elite Edge is a provider of digital marketing services and helping the international fashion and lifestyle brands to enter the Chinese market with resources and strategic partnerships provided by them. The founder Sam Guo said: “ Why we built up the relationships for WH Showroom, CNR and QVC shopping is not only to make the mum become more beautiful on the stage, but also we want to bring more international fashion and ideas to help Chinese people become more pluralism and international. I want to find more business partners and more diversified channels to build up more strategic cooperation projects between foreign brands and Chinese. We are helping the world into China, and China into the world.”

Gogo Yang